Dangdut is a popular genre of Indonesian music that originated in the 1970s. Characterized by its unique blend of traditional and modern elements, Dangdut has become a staple of Indonesian entertainment. Makassar, a city in South Sulawesi, has been a significant contributor to the Dangdut scene, producing many talented artists. The term "Mesum" roughly translates to "intimate" or "sensual," which might imply that the discussion will focus on the more romantic or mature aspects of Dangdut Makassar.

: How viral "mesum" clips on social media have transformed local village entertainment into national controversies, affecting the regional image of South Sulawesi. 3. Methodology Ideas Department of Communication, Universitas Indonesia

1. Introduction

Dangdut Makassar is a vibrant and meaningful expression of Indonesian culture, tackling social issues and promoting cultural values. By exploring this genre, we gain insight into the complexities and richness of Indonesian society, highlighting the importance of preserving traditional culture while embracing modernity.