In this deep dive, we will explore what the "rounded book" font family is, why easyJet chose it, how it compares to the old typeface, and what this "soft" revolution means for the future of low-cost航空 branding.
If you have flown with easyJet recently, you might have noticed something different. It wasn't just the familiar orange livery or the efficiency of the boarding process. It was the text. easyjet rounded book font new
EasyJet, known for its vibrant orange color scheme and sleek branding, has been on a mission to refresh its image in recent years. As part of this effort, the airline set out to create a custom font that would better reflect its friendly, approachable, and modern personality. After extensive research and collaboration with renowned typographers, EasyJet introduced its new rounded book font, designed to become an integral part of its brand identity. In this deep dive, we will explore what
The versatility of the EasyJet Rounded Book font is one of its significant advantages. While it may have been initially associated with specific branding needs, its applicability extends far beyond. It can be effectively used in: It was the text
easyJet Rounded (specifically the Book weight) is the primary text face. It was significantly updated and expanded in 2013 .