The phrase you provided refers to tools like or various activators (such as KMS-based tools) used to bypass Windows licensing.
Microsoft allows you to download Windows 10 directly from their website using the Media Creation Tool. You can install it without entering a product key. The downsides?
For , the landscape changed. Microsoft introduced a more robust digital entitlement (Digital License) system tied to your hardware ID (Motherboard). Consequently, modern "Windows 10 activators" rarely use the old "Loader" method. Instead, they rely on KMS (Key Management Service) emulation .