As we look toward 2030, several trends will redefine .
For decades, a false dichotomy has dominated media studies: entertainment versus education . The former was associated with escapism and profit; the latter with pedagogy and public funding. The digital attention economy, however, has revealed a third space: —content that is commercially successful yet socially restorative.
: Industry CEOs are increasingly focused on "Business Model Reinvention" (BMR) due to Generative AI, with 57% of media CEOs believing their current business path will not be viable in ten years without adaptation.
As we look toward 2030, several trends will redefine .
For decades, a false dichotomy has dominated media studies: entertainment versus education . The former was associated with escapism and profit; the latter with pedagogy and public funding. The digital attention economy, however, has revealed a third space: —content that is commercially successful yet socially restorative.
: Industry CEOs are increasingly focused on "Business Model Reinvention" (BMR) due to Generative AI, with 57% of media CEOs believing their current business path will not be viable in ten years without adaptation.
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