Leana Lovings Shoplyfter ((install)) Jun 2026

| Channel | Spend (2023) | % of Total Marketing | Primary KPI | |---------|--------------|----------------------|-------------| | | $350 k | 55 % | CAC, ROAS (3.5× avg) | | Influencer Partnerships | $120 k (incl. product seeding) | 19 % | Engagement, referral sales | | Email & SMS | $45 k | 7 % | Open/CTR, repeat purchase | | SEO / Content (Pinterest, Blog) | $30 k | 5 % | Organic traffic, session duration | | Pop‑up Events / Trade Shows | $65 k | 10 % | Leads captured, on‑site sales | | Affiliate / Referral | $30 k | 4 % | Affiliate‑driven revenue (≈ 8 % of total) |

: A young woman is caught "shoplifting" by a plainclothes loss prevention officer. leana lovings shoplyfter